Tuesday, July 23, 2013

The True Value of SEO Content Writing Services

If you’re looking for an SEO content writing service, odds are that you, like many other companies, have learned that writing quality, original content for Web publication is a great way to earn recognition and consumer awareness. However, like many companies, you have likely found that writing professionally and consistently is not an easy endeavor. There are many SEO content writing services out there, but all too often, companies aren’t able to deliver true SEO to customers due to the constantly changing requirements and rules of popular search engines, such as Google.

Beyond constantly changing rules, search engines don’t work the way that they used to. While things like keywords and meta tags are still relevant, they are no longer a guarantee of getting your content to the top of the search results. So how can you get published and found?

As with many things, the battle between quality and quantity is constant. You must publish content consistently in order to be known and to truly position your organization as a true leader in your space, rather than a one-hit wonder. Publishing one good piece is a start, but it won’t generate brand recognition or word of mouth marketing, an invaluable business tool.

While you must consistently generate new content, it must also be quality content that provides value within your market. Junk – or filler – content will only make you seem long winded and lessen the impact of what you are trying to say. Make sure that each piece you publish has purpose and is well thought out.

We have found that, while it is critical to our success that we stay up to date on the latest rules for successful search engine optimization, it is our guidance and recommendations on content direction that truly set us apart. This means developing a well thought out content development plan which addresses frequency of development and posting, topic planning and brainstorming, and assessing various media for publication. For example, it may make sense for your organization to start its own internal blog and also write press releases on a quarterly basis to announce large company developments or news, but may not make sense to also publish articles – whereas this may be opposite for a different company.

SEO content writing services can help to develop your content plan, and then successfully develop the content to not only secure high search rankings, but grow your brand as a whole. This is the true value of an SEO content writing service; it isn’t just about optimizing content, but about optimizing it in a way that is well written and will create a positive image and reputation for your organization as a whole.

Thursday, June 20, 2013

Content Writing Service: Being Content with Your Writing

The internet is full of information – some useful, some not – but the great thing about this information-sharing vehicle is that everyone can be a part of it. The internet provides a wealth of information – from new workout ideas and do-it-yourself guides to business thought leadership pieces. For businesses in particular, not engaging potential customers over the Web is the quickest way to miss and lose clients. Content writing services are a means for all businesses, small and large, to communicate and engage with potential clients.
People used to write content simply for their own pleasure; however, content writing has evolved into something much more. It has become something people rely on as a means of providing for their family, promoting a business, or even an idea. However, producing quality content requires writing talent as well as time – and many business owners and managers wouldn’t complain if there were a few more hours in the day as it is. Content writing services can help businesses and individuals to get their message out by producing high-quality content through a pre-vetted network of professional writers.
he internet is full of information – some useful, some not – but the great thing about this information-sharing vehicle is that everyone can be a part of it. The internet provides a wealth of information – from new workout ideas and do-it-yourself guides to business thought leadership pieces. For businesses in particular, not engaging potential customers over the Web is the quickest way to miss and lose clients. Content writing services are a means for all businesses, small and large, to communicate and engage with potential clients.

What Makes Content Quality?

There are many content writing services available, and it can be difficult to tell the quality services from those that are unreliable or inexperienced. But there are a few telltale signs of a quality writing service, such as:

•    Optimization: Search Engine Optimization – or SEO – is a must-have for today’s Web content. Optimized content will turn up higher in search results, directing more traffic to a given website. A quality content writing service will have experience in optimizing content and should know the difference between applying keywords and slathering a poorly written article in them

•    Sometimes Less is More: Content writing is usually done with the intent of promoting a service or an idea. Successfully deliver your message by keeping the language simple, concise, and direct –  the reader should quickly understand the point and content

•    Make Statements, not Direct Comparisons: When promoting a business, direct comparisons are cheap and juvenile. Simply stating that you have a great product along with its name and benefits provides a much more solid, trustworthy message than one that belittles a competitor. A quality content writing service will promote your business or idea without deploying tricks – it should make your product or service speak for itself

•    Language: Language is just more than English, Spanish, etc. It is about subtle nuances – such as the difference between a boot or bonnet in England and the hood or trunk of a car in the U.S. It’s about setting the proper tone for the business at hand – for example, a nightclub’s content should not sound the same as a professional service firm’s content. A quality content writing service will have a variety of work that shows various tones and content customized to each client